Business Books

One of the most common rate request’s I get is from self-publishing authors who are writing or have written a book about business. When I say business, I mean not only management or sales, but career counseling and industry specific subjects.
This brings to mind some of my business favorites which include Chris Anderson’s, “The […]

Recording the Voiceover - Take 2

A few post ago, I touched on the topic of what goes into recording a quality audiobook. That post focused on the job of the narrator. To add to that discussion, MIX magazine published an article called Recording the Voiceover. Although the article was published in 2000, the information is as relevant […]

So, you have a great voice . . .

So, you’ve been told you have a great voice and should do commercials (or something). For a look at the voice over industry, Dave Courvoisier offers words of advice in his article called The New Voice Acting Paradigm.

Authors, audiobooks, and sticker-shock

It’s not surprising that many self-publishing authors who want to turn their work into an audiobook are surprised when presented with a rate to produce the project. It’s understandable. An audiobook can run between $250 - $1000 for a finished hour. That’s because there’s quite a bit to the process.
First, what’s a […]

Audiobooks 2008 Audie Awards

The audiobook world has an awards program like any other entertainment field. They are called the Audies. This year, the presentation was held in Los Angeles. And the winners were:
Audiobook of the Year
The Chopin Manuscript
By: Jeffery Deaver, Lee Child, David Hewson, James Grady, S. J. Rozan, Erica
Spindler, John Ramsey Miller, David Corbett, […]

The Voice or the Words. What will people hear?

When casting a voice for any project, be it audiobook, e-learning, or commercials, the point is to communicate a message. But so often, the emphasis is placed on finding the ‘right voice,’ versus the ‘right person.’ The question then becomes, do you want people to hear a voice or your words? When […]

Telling and Selling in eLearning

A few years back, I noticed that a number of elearning or web based training scripts seemed to be mixing sales messages into courses. This trend seems to be on the increase. Just to make sure, I checked with a few project managers and designers, and it was confirmed that there is an […]

An eLearning Trend?

There’s a considerable amount of discussion about narrating the text displayed on the screen. The consensus seems to be that it may be an obstacle for learners instead of an aid. People read faster than the narrator can speak, so messages, though the same, get out of synch or lost.
In an relatively […]

It’s Always About the Audience

I feel a backstory is appropriate. I came up through the ranks in radio management as Research Director for a number of stations. Along the way, in order to crunch the numbers, I picked up on working with computers which led to working with databases which led to building programs, aka ’software […]

Economic Storm Watch

Christine Pilch, copywriter-marketing-media specialist and partner in Your Brand Partnership, has written an excellent article on handling our current economic times. It’s called, “Reducing Your Company’s Recession Risk: Avoiding Common Marketing Mistakes Can Help You Ride Out the Storm.” For those of us in the voiceover business, Christine’s first ten points are spot […]