Success on the internet today means more than having a website.  You must have a complete digital strategy.  That strategy includes search engine optimization (SEO) monitoring and maintenance, social media participation, organic and paid search, paid advertising and your own personal marketing skills.  Our team provides the guidance that prepares you to maintain a successful digital strategy.  Contact us to discuss how you can build your content and digital strategy.

Discovery

Content strategy starts here.

  • Audit your existing content.
  • Identify your core customers.
  • Discover what is important to your organization and to the people you want to attract.

Definition

Zero in on expectations of you and your audience.

  • Solidfy organizational goals and user objectives.
  • Create personas of the people you want to attract.
  • Conduct research to establish the information people come to your site looking for.

Design

Your content now has a voice.  Match your visual design with the tone taken by your content.

Develop

Build a system that makes it easy for people to find and get what they want while being comfortable for your content contributors to work with.

Manage

Monitor content for its relevance and usefulness. Leverage the capabilities of your content management system.